Bidding Strategies
Strategies to optimise lead quality, volume, and ROI.
Bid amount
Higher bids increase priority in distribution and typically reduce time-to-delivery. Use category benchmarks from your dashboard to calibrate.
Growth caps
Set monthly caps to control spend and scale predictably. Increase caps as performance stabilises.
Quality feedback
Provide conversion feedback to improve targeting over time. Dispute low-quality leads when applicable to maintain standards.
Multi-category strategy
Diversify across categories and geographies to balance cost and volume. Allocate more budget to top-performing segments.